Kategorie Messe, Kommunikationsarchitektur Jahr 2017 Ort Berlin IFA internationale Funkausstellung Bauherr Liebherr Hausgeräte GmbH Fläche 1800qm
The booth at IFA 2017 for Liebherr Hausgeräte was themed: "Making your life smarter".
Customization of your own refrigerator with "MyStyle", the new FridgeCamTM, VoiceControl system MIA, and many other high-tech topics were the focus of the event in Berlin.
One of the architectural highlights was the outdoor LED tunnel and the "mapping show" that brought the subject of individualization closer to the audience.
In terms of design, dark colors and natural materials underline the brand's premium claim.