Monoplan has been designing the trade fair stand for Liebherr Hausgeräte at the IFA (global tech event) since 2008. In 2013, on an area of more than 1,800 m², the brand was showcased under its motto “Quality, Design & Innovation”. To back up this claim, special care was taken to produce a high-quality brand presentation that was elegant and minimalistic in quality. Liebherr’s range of products and technology relating to refrigeration and freezing was showcased across several areas with different themes.
Location. Berlin, Germany
Year. since 2008
Client. Liebherr Hausgeräte GmbH
Area. 1,800 m²
Services. Design, planning, architectural direction