The trade fair of Liebherr Hausgeräte at the IFA 2014 put the topic of BioFresh in the spotlight. To highlight the longer shelf-life enabled through BioFresh, fresh fruit and vegetables were placed in different places of the trade fair stand, in the form of abstracted market places.
Classic market umbrellas were repurposed as lights and combined with traditional market boxes and high-quality materials. The market stalls helped to bring out the main points and to integrate these into the well-known design of the Liebherr trade fair stands.
Location. Berlin, Germany
Client. Liebherr Hausgeräte GmbH
Area. 1,800 m²
Services. Design, planning, architectural direction